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Putting More “You” and Less “I” in Your Marketing Message

Putting More “You” and Less “I” in Your Marketing Message

by Heidi Richards Mooney | Advertising Offline, Business Success, Direct Mail, Featured

“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your...

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