by Heidi Richards Mooney | Business Success, Follow Up, Media, Offline Marketing Tips, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Business Success, Media, Offline Marketing Tips, Publicity
Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between...
by Heidi Richards Mooney | Advertising Offline, Business Success, Featured, Offline Marketing Tips
… Try Advertising for FREE! Companies do not like to spend too much money on advertising because it it is often difficult to track a return on investment. Yes, you may bring in more people in the aftermath of an advertising campaign, but do you know how many of...
