by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Tips, Media, Publicity
When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. With PR, you are dependent on others for...
by Heidi Richards Mooney | Business Success, Media, Publicity
“The real job of public relations is to make people feel good about their decision to do business with you.” Heidi Richards Mooney Good media relations communicate your message to prospects, customers, associates, and employees in an effective and impressive way....
