SIX ideas to market your business in the “new” economy

by Heidi Richards Mooney | Advertising Offline, Cross Promotions, Networking Offline, Offiline Marketing Tips

Looking for inexpensive, effective and even tried-and-true ideas to market your small business. Check out these six ideas that may surprise you with the results! The best part? These offline advertising and marketing ideas won’t break the bank in the process. #1...

Hitch Your Company to a “Star”

by Heidi Richards Mooney | Advertising Offline, Networking Offline, Offiline Marketing Tips, Offline Marketing 101

Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services.  In marketing, the experts agree:  “Celebrity sells”. There are a number of reasons for...

Make Direct Mail a Part of Your 2012 Marketing Plan

by Heidi Richards Mooney | Advertising Offline, Direct Mail

So you want to start a direct mail campaign for 2012, but you aren’t sure where to begin or what type of offline marketing campaign to run? Before you do, you should know your options. Here are Eleven time-tested offline marketing direct-mail options for you to...

Marketing your Business OFFLINE with Catalogs

by Heidi Richards Mooney | Advertising Offline, Direct Mail

“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney Did you...

How to Target Your Advertising and Dramatically Improve its Effectiveness

by Heidi Richards Mooney | Advertising Offline, Offiline Marketing Tips, Offline Marketing 101

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising...