by Heidi Richards Mooney | Business Success, Marketing Small Business, Media, Offline Marketing Tips, Publicity
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and...
by Heidi Richards Mooney | Business Success, Media, Offline Marketing Tips, Publicity
Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between...
by Heidi Richards Mooney | Business Success, Media, Publicity
“The real job of public relations is to make people feel good about their decision to do business with you.” Heidi Richards Mooney Good media relations communicate your message to prospects, customers, associates, and employees in an effective and impressive way....
