by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Testimonials
Testimonials can be powerful tools for building credibility and rapport for your business. They provide social proof and authentic feedback from satisfied customers or clients, helping to establish trust and confidence in your products or services. Here’s how...
by Guest Writer | Branding, Marketing Small Business, Priority Publishing
By Wayne Reuvers, Chief Strategy Officer LiveRetail Since time immemorial the all-important first rule of retail has been location, location, location, but the rulebook is being rewritten for our digital world. In today’s era of hyper-targeted, ultra-localized digital...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Small Business Success Tips
Whether your business is online or brick-and-mortar, you should invest your marketing dollars in several key places. After all, you’ll want to focus your time and money where it’s most beneficial. So let’s look at the top marketing strategies you could use now....
by Heidi Richards Mooney | Branding, Business Success, Indie Brand, Marketing Small Business, Retail, Small Business Success Tips
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and...
