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Holiday Marketing with Gift Cards

Holiday Marketing with Gift Cards

by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Small Business, Offline Marketing Tips

According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, gift cards are high on their shopping list. In fact, according to that survey, shoppers are expected to spend an average of $155.43 on gift cards for 2011 which...

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