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This Is Why You ALWAYS Test Your Headline…

This Is Why You ALWAYS Test Your Headline…

by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Direct Mail, Marketing Small Business

“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can...
Mail Order Selling – Six tips for Success

Mail Order Selling – Six tips for Success

by Heidi Richards Mooney | Business Success, Direct Mail, Offline Marketing Tips

People still use catalogs to purchase gift items – except now they do it differently. While direct mail catalogs are still one of the oldest forms of offline marketing for small and big businesses alike and some say they have seen a significant downturn, some...
15 Reasons to Use SendOutCards for Business

15 Reasons to Use SendOutCards for Business

by Heidi Richards Mooney | Business Success, Direct Mail, Follow Up, Marketing Small Business, Referrals and Testimonials, Relationship Marketing

“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and...
Make Direct Mail a Part of Your 2012 Marketing Plan

Make Direct Mail a Part of Your 2012 Marketing Plan

by Heidi Richards Mooney | Advertising Offline, Business Success, Direct Mail

So you want to start a direct mail campaign for 2012, but you aren’t sure where to begin or what type of offline marketing campaign to run? Before you do, you should know your options. Here are Eleven time-tested offline marketing direct-mail options for you to...

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