by Heidi Richards Mooney | Business Success, Customer Service, Marketing Small Business, Offline Marketing Tips, Relationship Marketing
Listing success stories or case studies on your Web site is an excellent way to let prospects know that you have had great results with clients. These stories/studies also tell in greater detail exactly how you work with a client, which can give a prospect a better...
by Heidi Richards Mooney | Business Success, Featured, Marketing Small Business, Relationship Marketing
Successful small businesses do more than just communicate with prospects and customers when they have a special offer or sale. They know that being indespensable to their clients and target marketis crucial to their ultimate success. To add value, enhance your brand...
by Heidi Richards Mooney | Business Success, Customer Service, Featured, Marketing Small Business
In business you need competitive advantage. And in may instances the BEST way to achieve that is not through lower pricing or even quality. In today’s marketplace, the best way to achieve competitive advantage is through CUSTOMER SERVICE. I don’t just...
by Heidi Richards Mooney | Business Success, Direct Mail, Follow Up, Marketing Small Business, Referrals and Testimonials, Relationship Marketing
“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and...
by Heidi Richards Mooney | Advertising Offline, Business Success, Direct Mail, Featured
“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your...
