by Heidi Richards Mooney | Copywriting, Email Marketing, Marketing Tips, Relationship Marketing
“WIIFM” stands for “What’s In It For Me?” This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing “WIFFM”...
by Guest Writer | Branding, Marketing Small Business, Priority Publishing
By Wayne Reuvers, Chief Strategy Officer LiveRetail Since time immemorial the all-important first rule of retail has been location, location, location, but the rulebook is being rewritten for our digital world. In today’s era of hyper-targeted, ultra-localized digital...
by Heidi Richards Mooney | Branding, Marketing Small Business, Marketing Tips, Small Business Success Tips
An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips
By John Williamson, Account Leader, ddm marketing + communications Think about a brand—maybe a big corporation—that has a hierarchy of other brands and services. Maybe you’re thinking about Amazon which has Prime Video, Audible, and Amazon Echo. Or maybe P&G which...
by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Branding done right can require intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note...
