by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Branding done right can require intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note...
by Heidi Richards Mooney | Business Success, Marketing Tips
Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There is a crucial moment in every marketing...
by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do...
by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name....
