by Heidi Richards Mooney | Business Success, Marketing Tips
“The major mistake small businesses make when marketing their companies offline is that they think that everyone who reads the paper, listens to the radio or watches TV is a prospect.” Heidi Richards Mooney The goal of most small businesses (or any...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Tips, Offline Marketing 101
“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising...
