In this day and age of cyber technology, everything is done in the internet—from simple activities like shopping to major ones like conducting business. The internet has become one of the most advanced and most beneficial tools used by entrepreneurs to promote their businesses—putting up websites, advertising in online pages, and many other techniques. However, behind all these advancements in technology, there’s one business promotion method that remains effective—offline marketing. This is the foundation of business promotion, the mother of online marketing. And despite the latter’s rise, the popularity of the former remains.
Small Business Offline Marketing Basics
What is this type of marketing and how does it differ from the ever-popular online marketing? Well, marketing your business offline is done using traditional methods like the following:
• Business promotion in radios and televisions. You can have a commercial about your business created and advertised using these media. To do this, you may have to spend a lot of money, depending on the company or station you are advertising with. Another cheaper alternative is by appearing as guests in television and radio shows. If you are an expert in your field and there’s a particular station that is discussing an issue in your field, you can serve as a guest and speaker. After the event, you can plug your business.
• Advertising in newspapers and magazines. Similar to television and radio business promotion, advertising in newspapers and magazines can be done in two ways. The first is to pay for a certain amount of space in the paper where you can insert an ad promoting your business, and the second is to contribute a write-up and then promote your business at the end of the write-up. The second is cheaper and may not even cost you money.
• Giving out business cards. You can start doing this among friends, and then slowly expand to improve the exposure of your business.
• Posting of flyers, leaflets, and posters. These should contain information about your business—an overview of the service or product you’re offering, rates, business address, and contact number.
• Sending printed newsletter to people through snail mail. Once you have already built a network of customers offline, you can strengthen your business relationship with them by sending out newsletters to keep them updated of your business, as well as possible new products and services.
• Giving out items with your business name, address, logo, and other important information. These giveaways can include simple things like stickers with your company logo to stuff like key chains, pens, and shirts.
All these offline marketing techniques may be your typical “evergreen” marketing tactics, but they still work. Contrary to the methods used in online marketing, which is basically marketing using the internet, for those who don’t adapt well to change, these are pretty much the same processes used for the past 20 or so years to market small businesses. Practically any marketing method that is not done in the internet can be considered offline marketing. This is marketing the old fashioned way, and many businessmen still employ this type of marketing until this day. If you want increased business exposure, it will be helpful if you use the two types of marketing side by side each other.