A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Hiring Employees vs. Independent Contractors: Weighing the Financial Benefits and Drawbacks
The Hiring Crossroads As your business grows, one of the most critical decisions you’ll face is how to expand your workforce. Should you bring on full-time employees or hire independent contractors? The answer isn't always clear-cut. Each path comes with its own set...
5 Ways to Create In-Store Experiences That Keep Customers Coming Back
n the age of online shopping, brick-and-mortar stores must offer more than just products—they need to deliver memorable experiences. Creating a positive in-store experience can set your retail business apart and turn one-time shoppers into loyal brand advocates....
15 Metrics Every Marketer Should Know — And How to Use Them Effectively
Why Metrics Matter More Than Ever In the ever-evolving world of small business marketing, it’s easy to get caught up in the day-to-day hustle—posting to social media, sending emails, running ads—and forget to measure what’s working (and what’s not). While most...
How to Validate an Offer Before Creating It
Creating a product or service can be exciting. You’re full of ideas and inspiration, ready to bring something new and valuable to your audience. But before you dive into the creative process, there's a crucial step that too many entrepreneurs skip: offer validation....
The Greatest Marketing Comebacks of All Time
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
Marketing Strategies and Hacks – A Comprehensive Guide with Examples
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
How to Create a Customer Survey That Elicits the Answers You Really Need
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
Prosperity in Business: Marketing and Selling Products and Services for Chinese New Year
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether you're...
Product Pricing Guide for Small Business
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
The Pros and Cons of Promoting Products and Services for Black Friday
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner