A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
6 Signs A Scarcity Mindset Is Holding Your Business Hostage
Jenna was a life coach who wanted to help women. But she hadn’t narrowed down who she wanted to help so her marketing and website were bland. She thought that simply helping all women would be enough to attract the clients she wanted. As a result, she struggled to...
Ten Things You Want to Know about Your Competition
While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. Identify your competitors - The first and most important aspect of checking out...
Business Coach or Consultant…Which One Suits Your Business Style and Needs?
Did you know, there are scores of independent business owners who do not know the difference between what a business coach can do for them, as opposed to exactly what a business consultant is prepared to do for them? Unfortunately, because of this, it results in these...
How Taking Small Actions Can Build Your Confidence and Your Business
Building your business requires action; success is not something that can appear out of thin air or be granted by a magic genie. As the old saying goes, “Slow and steady wins the race,” but sometimes you’re simply overwhelmed by the list of things to do that waits for...
Marketing – Snail Mail Vs E-mail
It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of...
6 Attention-Grabbing Ways to Start Meetings and Presentations
In “Unlock Inner Genius,” Catherine Mattiske, a global business educator and author/creator, introduces the concept of Inner Genius Archetypes — a set of 12 learning and communication profiles everyone fits into — and provides tips on how to instantly appeal to,...
Apply Online for a Low Interest Business Credit Card
Business credit cards are the trend in many small business enterprises worldwide. You can easily apply online for a low interest business credit card at the convenience of your own home or business, without resorting to visiting different financial institutions on...
Do it Yourself Press Release Tips
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and...
Three ways to cultivate an effective multi-brand strategy
By John Williamson, Account Leader, ddm marketing + communications Think about a brand—maybe a big corporation—that has a hierarchy of other brands and services. Maybe you’re thinking about Amazon which has Prime Video, Audible, and Amazon Echo. Or maybe P&G which...
What Persuasion Has to Do with Business
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner