This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie into. Have you thought of taking advantage of lesser-known or even obscure holidays?
Here are just a few ideas from which to choose:
April 6th is Fun At Work Day
April 20th is National Look-Alike Day
May 4th is World Give Day
May 21st is Neighbor Day
June 8th is NationalBestFriendsDay
June 11th is Auto Mechanics Day
June 21st is World Handshake Day
June 27th is National Sunglasses Day
July 1st is NationalPostalWorkersDay
July 17th is National Get Out of the Doghouse Day
August 1st is Girlfriends Day
August 27th is Just Because Day
These are just a few of the days you can harness to promote your business. A great resource we use to promote all our online and local business endeavors is called Social Media Content (both an app and an editable list of holidays and events complete with graphics, hashtags, and ideas to promote those ideas). You can find out more here:
Social Content Bundle*
Create themes around spring and summertime and customize your online presence and social media to these themes.
Or tie into the seasons and what they mean, what’s typically happening like bridal season, end of school, beach days and more. Here are few for you to consider:
“Spring Into Action” Sale
This is a good time to hold a “Spring Into Action” sale. Offer a very limited-time sale and encourage your customers to take advantage of it.
Participate in local summer events
These can include events like seafood, wine and cheese festivals or other foodie-type events. You can get involved by volunteering at these events, and setting up a booth it if makes sense to your business and is your target audience. Sponsoring a local event or participating in some way can showcase your business and give you more exposure—both before and after the event.
Sunrise Sale
Give your early birds a special discount. For example, choose a Saturday during the month and offer a 20% discount for orders placed between 6 am – 12 pm.
Get Ready For The Big Day
Wedding season is coming up. Do you offer any products for brides or bridesmaids? Offer a special discount on your wedding-themed products for one week in April.
Teacher Appreciation Sale
Schools will be closing for the Summer between late May and mid-June. Many parents are looking for teacher appreciation gifts. If you have a product or service that would make a great gift for a teacher, let your customers know!
Memorial Day Sale
Memorial Weekend is the traditional “kick-off” to Summer, even though the calendar doesn’t officially say it’s Summer until June… Offer a special sale on Summer related products or services this weekend.
“Virtual Festival”
Lots of festivals pop up across the country each Summer. You can hold a virtual festival instead. For example – if you’re a food blogger, host a “food blog festival.” You can make this a live event via Google Hangout or you can host it on your blog. Invite some other food bloggers to share recipes, food tips, etc. It’s great content for your readers, and a great way to get new visitors to your blog.
“Virtual Sidewalk Sale”
Host a “virtual sidewalk sale,” one weekend this month. You can also get together with some biz friends who also want to hold sales that weekend and you can each promote your sales to your newsletter lists. Try to find some non-competing businesses. For example, if you make and sell jewelry, ask people who sell home goods, stationary, etc.
“Fun In The Sun” Contest
Have your readers send in a photo of themselves having “fun in the sun.” Tell them ahead of time that you will be posting some of the pics on your blog. Ask your other readers to vote on which person seems to be having the most
fun, and give the winner of the contest a free item.
Note the social content bundle mentioned above is my affiliate link which means that I make a small commission if you click on and make a purchase through my link. You should know that we have used this program for the past two years (I think of how much time would have been saved if we had done so earlier) and it has saved both me and my staff hundred of creative hours coming up with ideas. These are done for you, ready-made content ideas that are so easy to use (as simple as access via their app or google docs). Check it out and see for yourself! Social Content Bundle*
