Advertising without the internet may not seem like the wisest strategy in an age where the world seems to happen online. However, there is no doubt that the internet is one of the most crowded forums in the world for advertising, and finding space for publicity where it will actually be seen is no easy trick. As a result, it is important to have a strategy for offline marketing. Being able to promote your product is essential, whatever the size of your business.

How you go about this is up to you, and depends what kind of budget you have. If the internet fell silent all over the world tomorrow, then many of the bigger companies would shrug their shoulders and buy more advertising space in newspapers and on TV, but not everyone can afford to do that. You could go around sticking flyers everywhere they were visible, but in many places that is against the law. So you sometimes have to be original in how you place advertising.

A flyer drop, posting advertisements through doors, may well get your brand seen, but it will not necessarily amount to much, as people have become inured to what they consider to be “junk mail”. Instead, you need to think of a way to catch people’s attention and, when they are caught, put your case to them in a convincing way. If you can do it without annoying them you may well be on to something. It’s not an easy thing to do.