by Heidi Richards Mooney | Marketing Small Business, Starting a Small Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Small Business Success Tips, Starting a Small Business
A few years ago, I read an interesting article by Darryl Zahorsky called 8 Simple Rules for Rating a Business Opportunity in which the author asked readers how they rate business opportunities. Do they go with their gut feeling or emotions or do they sit down and...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Small Business Success Tips, Starting a Small Business
The beauty of being an entrepreneur is that you are in control of your own destiny. But that can make it really, really difficult to take time away from the computer or office to let your hair down, relax, and have some fun. If you’re like most entrepreneurs,...
by Heidi Richards Mooney | Business Success, Marketing Tips, Small Business Success Tips, Starting a Small Business
When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.”“I just want to be home with my kids.”“This dead-end job is going nowhere.”“I’m tired of working crazy hours and holidays.”“I know I’m worth more...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Starting a Small Business
Recently I was going through some archived articles about small business and found this series of questions on starting and marketing a small business in a slow economy. Here are the Questions and My Answers: Q. What is the biggest challenge for businesses...
