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5 Tips to Create a Media Frenzy

5 Tips to Create a Media Frenzy

by Heidi Richards Mooney | Business Success, Follow Up, Media, Offiline Marketing Tips, Publicity

“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file.  When you get an idea for a good Media campaign write it down or cut it out...
Follow-Up Tips to Build Relationships and Referrals

Follow-Up Tips to Build Relationships and Referrals

by Heidi Richards Mooney | Business Success, Featured, Follow Up, Marketing Small Business, Offiline Marketing Tips, Referrals and Testimonials, Relationship Marketing

When it comes to finding ways to market a small business both offline and online its all about building relationships. With so much competition and so many ways people can “reach out and touch someone, today more than ever selling products and services is begins...
How Much Trade Goes on at a Trade Fair?

How Much Trade Goes on at a Trade Fair?

by Heidi Richards Mooney | Business Success, Follow Up, Offline Marketing 101, Relationship Marketing, Trade Show Marketing

Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your...
Want to Grow Your Business? Follow Up!

Want to Grow Your Business? Follow Up!

by Heidi Richards Mooney | Business Success, Featured, Follow Up, Marketing Small Business, Offiline Marketing Tips

Do you want to grow your small business? Would you like to win friends and influence people? Would you like to be thought of as a consummate professional in your industry? Do you find yourself challenged with finding time (and the drive) to follow up? For me,...
Building Business Relationships: Let’s Get Personal

Building Business Relationships: Let’s Get Personal

by Heidi Richards Mooney | Business Success, Follow Up, Marketing Small Business, Relationship Marketing

15 Simple Tips that Can Build Stronger Relationships in Business By Heidi Richards Mooney If building relationships in your small business is important to you, and you are looking for some new ideas to help you build those relationships, then you will appreciate this...
15 Reasons to Use SendOutCards for Business

15 Reasons to Use SendOutCards for Business

by Heidi Richards Mooney | Business Success, Direct Mail, Follow Up, Marketing Small Business, Referrals and Testimonials, Relationship Marketing

“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and...
13 Ways to Stay in Touch with Customers

13 Ways to Stay in Touch with Customers

by Heidi Richards Mooney | Business Success, Follow Up

Staying in touch with your clients and customers should be an integral part of your marketing plan. In fact, it should be one most important activities that you do. In fact, there are several ways you can touch your customers from phone calls, to emails to snail mail...
How to Turn Your FANS into World Class Champions Part 2

How to Turn Your FANS into World Class Champions Part 2

by Heidi Richards Mooney | Business Success, Featured, Follow Up, Marketing Small Business, Relationship Marketing

My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes...
Turn Your FANS into World Class Champions Part 1

Turn Your FANS into World Class Champions Part 1

by Heidi Richards Mooney | Business Success, Follow Up, Marketing Small Business, Offiline Marketing Tips, Relationship Marketing

Creating champions from your fans is all about creating a strong referral system for your business. And what better time to create a system than during MAKE A REFERRAL Week! Although businesses benefit greatly from referrals how many of us actually have a SYSTEM to...
Follow-Up Tips to Build Relationships and Referrals

Types of Business Leads and How to Manage Them

by Heidi Richards Mooney | Business Success, Featured, Follow Up, Offiline Marketing Tips, Relationship Marketing

Managing Leads to Market Your Small Business Offline and Increase Your Closing Ratio The most important leads are those that are Hot, Hot, Hot should be given  first priority. I schedule at least two hours a week to follow up on leads, and begin with the hot leads. A...

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