by Heidi Richards Mooney | Articles, Business Success, Follow Up, Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship...
by Heidi Richards Mooney | Articles, Business Success, Follow Up, Marketing Tips, Media, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Articles, Business Success, Featured, Follow Up, Marketing Small Business, Marketing Tips, Referrals and Testimonials, Relationship Marketing
When it comes to finding ways to market a small business both offline and online its all about building relationships. With so much competition and so many ways people can “reach out and touch someone, today more than ever selling products and services is begins...
by Heidi Richards Mooney | Articles, Business Success, Follow Up, Offline Marketing 101, Relationship Marketing, Trade Show Marketing
Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your...
by Heidi Richards Mooney | Articles, Business Success, Featured, Follow Up, Marketing Small Business, Marketing Tips
Do you want to grow your small business? Would you like to win friends and influence people? Would you like to be thought of as a consummate professional in your industry? Do you find yourself challenged with finding time (and the drive) to follow up? For me,...
by Heidi Richards Mooney | Articles, Business Success, Follow Up, Marketing Small Business, Relationship Marketing
15 Simple Tips that Can Build Stronger Relationships in Business By Heidi Richards Mooney If building relationships in your small business is important to you, and you are looking for some new ideas to help you build those relationships, then you will appreciate this...
by Heidi Richards Mooney | Articles, Business Success, Direct Mail, Follow Up, Marketing Small Business, Referrals and Testimonials, Relationship Marketing
“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and...
by Heidi Richards Mooney | Articles, Business Success, Follow Up
Staying in touch with your clients and customers should be an integral part of your marketing plan. In fact, it should be one most important activities that you do. In fact, there are several ways you can touch your customers from phone calls, to emails to snail mail...
by Heidi Richards Mooney | Articles, Business Success, Featured, Follow Up, Marketing Small Business, Relationship Marketing
My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes...
by Heidi Richards Mooney | Articles, Business Success, Follow Up, Marketing Small Business, Marketing Tips, Relationship Marketing
Creating champions from your fans is all about creating a strong referral system for your business. And what better time to create a system than during MAKE A REFERRAL Week! Although businesses benefit greatly from referrals how many of us actually have a SYSTEM to...
