by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Relationship Marketing
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Your Networking Plan of Action should define your objective(s). Begin with a purpose. Each time you attend an event determine why you want to network, make a list of your objectives and develop a plan of action to achieve those goals and objectives. Ask yourself...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Most people have a need to bond with others. Some want to bond to reach a goal or to create community, to create a shared experience. This need to bond is not new in the offline world and in recent years, developing relationships (bonding) online has given new meaning...
by Heidi Richards Mooney | Business Success, Follow Up, Media, Offiline Marketing Tips, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Business Success, Customer Service, Marketing Small Business, Offiline Marketing Tips, Relationship Marketing
Listing success stories or case studies on your Web site is an excellent way to let prospects know that you have had great results with clients. These stories/studies also tell in greater detail exactly how you work with a client, which can give a prospect a better...
by Heidi Richards Mooney | Business Success, Featured, Offline Marketing Information, Relationship Marketing
Remember the saying, “out of sight is out of mind”? It is especially true in business. With so much competition vying for the same audience, it is important to make yourself noticed. In fact, in order to be effective and efficient, the majority of offline...
by Heidi Richards Mooney | Business Success, Cross Promotions, Partnering, Relationship Marketing, Strategic Alliances
Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between...
by Heidi Richards Mooney | Business Success, Featured, Offiline Marketing Tips, Relationship Marketing
Is it time to pick up the telephone? “Technology can sometimes compound (at a faster speed) the challenge human beings have had since the beginning of time and that is communicating in a way that both parties understand one another. It can even complicate the issue of...
by Heidi Richards Mooney | Business Success, Featured, Follow Up, Marketing Small Business, Offiline Marketing Tips, Referrals and Testimonials, Relationship Marketing
When it comes to finding ways to market a small business both offline and online its all about building relationships. With so much competition and so many ways people can “reach out and touch someone, today more than ever selling products and services is begins...
by Heidi Richards Mooney | Business Success, Follow Up, Offline Marketing 101, Relationship Marketing, Trade Show Marketing
Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your...
