by Heidi Richards Mooney | Marketing Small Business, Offline Marketing Tips, Online Marketing, Relationship Marketing, Small Business Success Tips
Social media can play a significant role in increasing customer engagement with your business. It provides a direct and interactive platform to connect with your audience, build relationships, and promote your products or services. Social media is a two-way...
by Heidi Richards Mooney | Branding, Copywriting, Marketing Small Business, Relationship Marketing, Small Business Success Tips
Did you know that storytelling can help unite your brand with your audience and bring newperspective to an audience that has likely seen it all? The first thing to do is to take a step back and analyze your business so that you could begin to identify a storytelling...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing Tips, Relationship Marketing
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Your Networking Plan of Action should define your objective(s). Begin with a purpose. Each time you attend an event determine why you want to network, make a list of your objectives and develop a plan of action to achieve those goals and objectives. Ask yourself...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Most people have a need to bond with others. Some want to bond to reach a goal or to create community, to create a shared experience. This need to bond is not new in the offline world and in recent years, developing relationships (bonding) online has given new meaning...
by Heidi Richards Mooney | Business Success, Follow Up, Media, Offline Marketing Tips, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Business Success, Customer Service, Marketing Small Business, Offline Marketing Tips, Relationship Marketing
Listing success stories or case studies on your Web site is an excellent way to let prospects know that you have had great results with clients. These stories/studies also tell in greater detail exactly how you work with a client, which can give a prospect a better...
by Heidi Richards Mooney | Business Success, Featured, Offline Marketing Information, Relationship Marketing
Remember the saying, “out of sight is out of mind”? It is especially true in business. With so much competition vying for the same audience, it is important to make yourself noticed. In fact, in order to be effective and efficient, the majority of offline...
by Heidi Richards Mooney | Business Success, Cross Promotions, Partnering, Relationship Marketing, Strategic Alliances
Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between...
by Heidi Richards Mooney | Business Success, Featured, Offline Marketing Tips, Relationship Marketing
Is it time to pick up the telephone? “Technology can sometimes compound (at a faster speed) the challenge human beings have had since the beginning of time and that is communicating in a way that both parties understand one another. It can even complicate the issue of...
