by Heidi Richards Mooney | Business Success, Copywriting, Relationship Marketing, Small Business Success Tips
Understanding what business owners and entrepreneurs need is crucial for growth and success. Our survey, “What Do You Want for Your Business?” is designed to delve into the core aspirations, challenges, and goals that drive your business decisions. Whether...
by Heidi Richards Mooney | Copywriting, Email Marketing, Marketing Tips, Relationship Marketing
“WIIFM” stands for “What’s In It For Me?” This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing “WIFFM”...
by Guest Writer | Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Business Success, Follow Up, Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Online Marketing, Relationship Marketing, Small Business Success Tips
Social media can play a significant role in increasing customer engagement with your business. It provides a direct and interactive platform to connect with your audience, build relationships, and promote your products or services. Social media is a two-way...
by Heidi Richards Mooney | Branding, Copywriting, Marketing Small Business, Relationship Marketing, Small Business Success Tips
Did you know that storytelling can help unite your brand with your audience and bring newperspective to an audience that has likely seen it all? The first thing to do is to take a step back and analyze your business so that you could begin to identify a storytelling...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Relationship Marketing
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Your Networking Plan of Action should define your objective(s). Begin with a purpose. Each time you attend an event determine why you want to network, make a list of your objectives and develop a plan of action to achieve those goals and objectives. Ask yourself...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Most people have a need to bond with others. Some want to bond to reach a goal or to create community, to create a shared experience. This need to bond is not new in the offline world and in recent years, developing relationships (bonding) online has given new meaning...
by Heidi Richards Mooney | Business Success, Follow Up, Marketing Tips, Media, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
