by Heidi Richards Mooney | Cross Promotions, Marketing Small Business, Partnering, Strategic Alliances
… to Promote Your Products and Services “Smart entrepreneurs know that strategic partnerships can mean the difference between failure and success. The days of going it alone are almost passe as companies increase their reach and their resources by finding other...
by Heidi Richards Mooney | Cross Promotions, Partnering, Relationship Marketing, Strategic Alliances
Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between...
