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Collaborate with the Competition and Related Businesses

Collaborate with the Competition and Related Businesses

by Heidi Richards Mooney | Business Success, Cross Promotions, Marketing Small Business, Partnering, Strategic Alliances

… to Promote Your Products and Services “Smart entrepreneurs know that strategic partnerships can mean the difference between failure and success. The days of going it alone are almost passe as companies increase their reach and their resources by finding other...
Cultivate Profitable Strategic Alliances To Promote Your Business

Cultivate Profitable Strategic Alliances To Promote Your Business

by Heidi Richards Mooney | Business Success, Cross Promotions, Partnering, Relationship Marketing, Strategic Alliances

Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between...

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