by Heidi Richards Mooney | Business Success, Featured, Marketing Tips, Offline Marketing Information
Most business owners have heard the term “The Gold is in the List” or some version of that “happy” phrase. And it is true. Lists are what millions are made from. Lists help build fortunes, help build communities and more. And building your...
by Heidi Richards Mooney | Business Success, Featured, Offline Marketing Information, Relationship Marketing
Remember the saying, “out of sight is out of mind”? It is especially true in business. With so much competition vying for the same audience, it is important to make yourself noticed. In fact, in order to be effective and efficient, the majority of offline...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Information
How to make your small business stand out in the minds of your customers and prospects – 5 Ideas that are often overlooked and work: 1. Provide a housewarming gift to new homeowners with your company’s brand. For instance, a florist could send flowers...
by Heidi Richards Mooney | Business Success, Marketing Tips, Offline Marketing Information, Relationship Marketing
Marketing receives its share of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably changed channels when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Offline Marketing Information
One of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the...
by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Cross Promotions, Direct Mail, Marketing Tips, Offline Marketing Information
In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…....
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Offline Marketing Information
It is safe to say the the Internet has changed our world. The way we do business, the way we shop, the way we interact with others. Its overtaken our “real” lives. The virtual life we lead and the real, physical life we lead overlap in such a way that we...
