by Heidi Richards Mooney | Business Success, Marketing Tips, Offline Marketing 101, Small Business Profitability
The back-to-school season is upon us, and kids across the nation are sharpening their pencils and packing their lunch boxes as they ready for the first day of classes. But preparing for the academic season isn’t just for kids; business owners can take a tip from...
by Heidi Richards Mooney | Business Success, Follow Up, Offline Marketing 101, Relationship Marketing, Trade Show Marketing
Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your...
by Heidi Richards Mooney | Business Success, Featured, Marketing Small Business, Marketing Tips, Offline Marketing 101
to Promote Your Products and Services By Heidi Richards Mooney “Smart entrepreneurs know that strategic partnerships can mean the difference between failure and success. The days of going it alone are almost passe as companies increase their reach and their...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Information
How to make your small business stand out in the minds of your customers and prospects – 5 Ideas that are often overlooked and work: 1. Provide a housewarming gift to new homeowners with your company’s brand. For instance, a florist could send flowers...
by Heidi Richards Mooney | Business Success, Marketing Tips, Offline Marketing 101, Referrals and Testimonials, Word of Mouth
Trouble Getting Referrals? Or following up on Leads? Are you frustrated because of how much time it takes to follow up with prospects, leads and customers these days in your small business? I know that getting people to refer your business can be difficult. I used to...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Tips, Offline Marketing 101
“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising...
by Heidi Richards Mooney | Business Success, Featured, Offline Marketing 101
To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising...