by Heidi Richards Mooney | Advertising Offline, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips
This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Small Business Success Tips
Has this ever happened to you? You are out shopping or something and and idea comes to you. Something you think is marketable and that people can use. The next thing you know, someone has magically invented it. That’s how the universe works, more than one person...
by Heidi Richards Mooney | Business Success, Networking Offline, Offline Marketing 101, Small Business Success Tips
Four Tips for Success “Position yourself as a center of influence – the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.” Bob Burg Too often people participate in what I call “drive-by networking.” In fact...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips, Small Business Success Tips
The holiday season countdown has begun which means customers and large and small business owners are getting ready for the end of the year. That does not mean you can relax your offline or online marketing efforts, yet. In fact, there is still time to reach out and...
by Heidi Richards Mooney | Business Success, Featured, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips, Referrals and Testimonials, Word of Mouth
Set your sales on fire—without extravagant spending—by following these red-hot marketing tips “In all things, success depends upon previous preparation. And without such preparation, there is sure to be failure.” – Confucius Confucius could have...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some...
by Heidi Richards Mooney | Advertising Offline, Business Success, Networking Offline, Offline Marketing 101, Offline Marketing Tips
Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services. In marketing, the experts agree: “Celebrity sells”. There are a number of reasons for...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips
A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon . The topic ~ Catalog Marketing. Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips
With so much online promotion and marketing going on today, business owners often ignore or discount the value of promoting your business offline. Maybe you think promoting your business or website online is not giving you your much desired traffic and visitors. fF...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Offline Marketing Tips
Here’s an Overview And Techniques used in Offline Marketing that hasn’t Changed much in the past two Decades or so… In this day and age of cyber technology, everything is done in the internet—from simple activities like shopping to major ones like...
