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Marketing Ideas for Spring and Summer 2023

Marketing Ideas for Spring and Summer 2023

by Heidi Richards Mooney | Advertising Offline, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101

This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie...
What’s Your Million Dollar Napkin Idea?

What’s Your Million Dollar Napkin Idea?

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offline Marketing 101, Small Business Success Tips

Has this ever happened to you? You are out shopping or something and and idea comes to you. Something you think is marketable and that people can use. The next thing you know, someone has magically invented it.  That’s how the universe works, more than one person...
Networking is an Art, and You are the Artist

Networking is an Art, and You are the Artist

by Heidi Richards Mooney | Business Success, Networking Offline, Offline Marketing 101, Small Business Success Tips

Four Tips for Success “Position yourself as a center of influence – the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.” Bob Burg Too often people participate in what I call “drive-by networking.” In fact...
End of Year Marketing Planning

End of Year Marketing Planning

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101, Small Business Success Tips

The holiday season countdown has begun which means customers and large and small business owners are getting ready for the end of the year. That does not mean you can relax your offline or online marketing efforts, yet. In fact, there is still time to reach out and...
Making Your Sales Sizzle

Making Your Sales Sizzle

by Heidi Richards Mooney | Business Success, Featured, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101, Referrals and Testimonials, Word of Mouth

Set your sales on fire—without extravagant spending—by following these red-hot marketing tips  “In all things, success depends upon previous preparation. And without such preparation, there is sure to be failure.” – Confucius   Confucius could have...
8 Uncommon Offline Marketing Ideas

8 Uncommon Offline Marketing Ideas

by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101

Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some...
Hitch Your Company to a “Star”

Hitch Your Company to a “Star”

by Heidi Richards Mooney | Advertising Offline, Business Success, Networking Offline, Offiline Marketing Tips, Offline Marketing 101

Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services.  In marketing, the experts agree:  “Celebrity sells”. There are a number of reasons for...
Catalog Marketing Successes and Challenges

Catalog Marketing Successes and Challenges

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101

A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon .  The topic ~ Catalog Marketing.  Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie...
The Different Offline Marketing Strategies

The Different Offline Marketing Strategies

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101

With so much online promotion and marketing going on today, business owners often ignore or discount the value of promoting your business offline.  Maybe you think promoting your business or website online is not giving you your much desired traffic and visitors. fF...
When it comes to Marketing Your Small Business Offline – Its the Basics that Count

When it comes to Marketing Your Small Business Offline – Its the Basics that Count

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101

Here’s an Overview And Techniques used in Offline Marketing that hasn’t Changed much in the past two Decades or so… In this day and age of cyber technology, everything is done in the internet—from simple activities like shopping to major ones like...
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