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Does Your Brand Live Up to Expectations?

Does Your Brand Live Up to Expectations?

by Heidi Richards Mooney | Branding, Marketing Small Business, Media, Offiline Marketing Tips, Small Business Success Tips

When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
Start Small, Aim Big

Start Small, Aim Big

by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Small Business, Media, Offiline Marketing Tips, Publicity

What media outlet is on your “Big Hairy Goals” list? CNN?...
Read These 5 Tips before You Try to Make Your Own Logo

Read These 5 Tips before You Try to Make Your Own Logo

by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own.  Perhaps you’re starting out on a new...
Why Every Offline Business Needs a Website

Why Every Offline Business Needs a Website

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

Have you ever searched for a specific local business online, only to find listings on other people’s sites? It’s hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website,...
Common Mistakes that Stifle Entrepreneurial Success

Common Mistakes that Stifle Entrepreneurial Success

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let’s take a look at the five most...
Take Placement Tests – Business Lessons Learned Preparing for School

Take Placement Tests – Business Lessons Learned Preparing for School

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

At the beginning of every school year, students from kindergarten through college spend the first few weeks of school getting adjusted and finding the right classes. Key in that process is the placement test. Teachers evaluate their pupils for reading, math level, and...
Recognizing Your Target Market

Recognizing Your Target Market

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips, Target Marketing

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things...
8 Effective Ways to Market Your Business Online Without Spending Money

8 Effective Ways to Market Your Business Online Without Spending Money

by Heidi Richards Mooney | Branding, Featured, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
Ten Things You Want to Know about Your Competition

Ten Things You Want to Know about Your Competition

by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips

While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. Identify your competitors – The first and most important aspect of checking...
Business Coach or Consultant…Which One Suits Your Business Style and Needs?

Business Coach or Consultant…Which One Suits Your Business Style and Needs?

by Heidi Richards Mooney | Business Success, Marketing Small Business, Masterminds & Brainstorming, Small Business Success Tips

Did you know, there are scores of independent business owners who do not know the difference between what a business coach can do for them, as opposed to exactly what a business consultant is prepared to do for them? Unfortunately, because of this, it results in these...
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