by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Small Business Success Tips
Whether your business is online or brick-and-mortar, you should invest your marketing dollars in several key places. After all, you’ll want to focus your time and money where it’s most beneficial. So let’s look at the top marketing strategies you could use now....
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Your Networking Plan of Action should define your objective(s). Begin with a purpose. Each time you attend an event determine why you want to network, make a list of your objectives and develop a plan of action to achieve those goals and objectives. Ask yourself...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Relationship Marketing
Most people have a need to bond with others. Some want to bond to reach a goal or to create community, to create a shared experience. This need to bond is not new in the offline world and in recent years, developing relationships (bonding) online has given new meaning...
by Heidi Richards Mooney | Business Success, Networking Offline, Offline Marketing 101, Small Business Success Tips
Four Tips for Success “Position yourself as a center of influence – the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.” Bob Burg Too often people participate in what I call “drive-by networking.” In fact...
by Heidi Richards Mooney | Advertising Offline, Business Success, Cross Promotions, Marketing Tips, Networking Offline
Looking for inexpensive, effective and even tried-and-true ideas to market your small business. Check out these six ideas that may surprise you with the results! The best part? These offline advertising and marketing ideas won’t break the bank in the process. #1...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Networking Offline
Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Tips, Networking Offline, Offline Marketing 101
Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services. In marketing, the experts agree: “Celebrity sells”. There are a number of reasons for...
by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Tips, Networking Offline
“Relationship networking is about who you know and more importantly, who knows you. Building the right network can open new doors to future success in your business.” – Heidi Richards Mooney Effective networking is all about making connections and...
