by Heidi Richards Mooney | Articles, Business Success, Publicity, Small Business Success Tips
The “give it away → build reliance → monetize” model isn’t new — in fact, it’s one of the most proven business strategies of the modern economy. Companies offer something valuable for free or at low cost, allow users to build habits and dependence around it, and then...
by Guest Writer | Articles, Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
What media outlet is on your “Big Hairy Goals” list? CNN?...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and...
by Heidi Richards Mooney | Articles, Business Success, Follow Up, Marketing Tips, Media, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Tips, Media, Publicity
When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. With PR, you are dependent on others for...
by Heidi Richards Mooney | Articles, Business Success, Marketing Tips, Media, Publicity
Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
Recently I came across an interview I did with Deborah Brown-Volkman, President of Surpass Your Dreams – a career and mentor coaching company with a message of motivation, success, and personal fulfillment. The information is still very relevant and worth...
by Heidi Richards Mooney | Articles, Business Success, Media, Publicity
“The real job of public relations is to make people feel good about their decision to do business with you.” Heidi Richards Mooney Good media relations communicate your message to prospects, customers, associates, and employees in an effective and impressive way....
