by Guest Writer | Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Branding, Marketing Small Business, Marketing Tips, Media, Small Business Success Tips
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
What media outlet is on your “Big Hairy Goals” list? CNN?...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and...
by Heidi Richards Mooney | Business Success, Media
This post was republished from Success and Then Some from 2008 This morning I was thinking about all the great opportunities for self-promotion that have come my way in the past few months. Especially with regards to being on radio. In fact, nearly every month since...
by Heidi Richards Mooney | Business Success, Follow Up, Marketing Tips, Media, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Tips, Media, Publicity
When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. With PR, you are dependent on others for...
by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Tips, Media
What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter...
by Heidi Richards Mooney | Business Success, Marketing Tips, Media, Publicity
Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
Recently I came across an interview I did with Deborah Brown-Volkman, President of Surpass Your Dreams – a career and mentor coaching company with a message of motivation, success, and personal fulfillment. The information is still very relevant and worth...
