by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
Increasing sales by marketing your competitive edge involves effectively communicating what sets your business apart from competitors and why customers should choose you. Here are steps to help you market your competitive edge and boost sales: Identify Your...
by Heidi Richards Mooney | Business Success, Marketing Tips, Sales, Small Business Success Tips
Did you know that you can make this holiday business a more profitable one for your online business? As an internet marketer, you have to appeal to holiday shoppers so they will buy your products and services. You must develop sound strategies so that you can continue...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
Using signage to educate your customers about your products and services is an effective way to provide information, build trust, and enhance the overall shopping experience. Here are some tips on how to use signage effectively for this purpose: Clear and Concise...
by Heidi Richards Mooney | Branding, Marketing Small Business, Marketing Tips, Small Business Success Tips
Marketing and branding are two distinct but interconnected concepts in business, each serving a unique purpose in building and promoting a company’s image and products or services. Marketing: Marketing refers to the activities and strategies a company employs to...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Testimonials
Testimonials can be powerful tools for building credibility and rapport for your business. They provide social proof and authentic feedback from satisfied customers or clients, helping to establish trust and confidence in your products or services. Here’s how...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Online Marketing, Relationship Marketing, Small Business Success Tips
Social media can play a significant role in increasing customer engagement with your business. It provides a direct and interactive platform to connect with your audience, build relationships, and promote your products or services. Social media is a two-way...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips
Starting up a business… or giving your old company an overhaul? Whether you’re the new kid on the block of your industry, or a business owner ready to re-emerge on the scene… you have plenty of options to get word about your business out to the masses. Before you do...
by Heidi Richards Mooney | Featured, Marketing Tips, Productivity Goal Setting, Profitability, Small Business Success Tips
You may have heard of the 80/20 rule. AKA the Pareto Principle – simply put 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.. One way of looking at is that eighty percent of your income will be generated by twenty...
by Heidi Richards Mooney | Advertising Offline, Marketing Small Business, Marketing Tips, Offline Marketing 101
This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie...
by Heidi Richards Mooney | Branding, Marketing Small Business, Marketing Tips, Media, Small Business Success Tips
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
