by Heidi Richards Mooney | Business Success, Market Research, Marketing Small Business, Marketing Tips, Small Business Success Tips
Creating a product or service can be exciting. You’re full of ideas and inspiration, ready to bring something new and valuable to your audience. But before you dive into the creative process, there’s a crucial step that too many entrepreneurs skip: offer...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Small Business Success Tips
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
by Heidi Richards Mooney | Business Success, Holiday Marketing Ideas, Marketing Small Business, Marketing Tips, Sales, Small Business Profitability, Small Business Success Tips
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Sales
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Sales
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
by Heidi Richards Mooney | Business Success, Marketing Tips
Want to make the varsity football squad, get an “A” in biology, or finally date the head cheerleader? Nothing is going to happen until you set a goal and work at it. And while January may be the prime season for goal- and resolution-setting, no time is better than...
by Heidi Richards Mooney | Copywriting, Email Marketing, Marketing Tips, Relationship Marketing
“WIIFM” stands for “What’s In It For Me?” This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing “WIFFM”...
by Heidi Richards Mooney | Business Success, Market Research, Marketing Small Business, Marketing Tips
Increasing survey respondent satisfaction is crucial for obtaining accurate and valuable data. Identify the most critical aspects of your research objectives and focus on asking questions that directly address these areas. Limit the number of rating questions to those...
