by Heidi Richards Mooney | Articles, Business Success, Holiday Marketing Ideas, Marketing Small Business, Marketing Tips, Sales, Small Business Profitability, Small Business Success Tips
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Sales
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Sales
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
by Heidi Richards Mooney | Articles, Lead Generation, Marketing Small Business
In the competitive world of sales, the difference between a lead and a conversion often hinges on the effectiveness of follow-up strategies. Mastering the art of lead follow-up can transform potential customers into loyal clients. Here’s how to do it right. 1....
by Heidi Richards Mooney | Articles, Marketing Small Business, Starting a Small Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
by Guest Writer | Articles, Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Articles, Business Success, Market Research, Marketing Small Business, Marketing Tips
Increasing survey respondent satisfaction is crucial for obtaining accurate and valuable data. Identify the most critical aspects of your research objectives and focus on asking questions that directly address these areas. Limit the number of rating questions to those...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Referrals and Testimonials, Testimonials, Word of Mouth
Integrating testimonials into your marketing strategies can significantly boost your credibility, build trust with potential customers, and increase conversions. Here’s a step-by-step guide on how to effectively use testimonials in your marketing efforts:...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
Increasing sales by marketing your competitive edge involves effectively communicating what sets your business apart from competitors and why customers should choose you. Here are steps to help you market your competitive edge and boost sales: Identify Your...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Small Business Success Tips
Building business credit is essential for entrepreneurs looking to establish their business’s financial reputation and separate it from personal credit. building business credit is a strategic and long-term investment that can significantly impact your...
