by Heidi Richards Mooney | Business Success, Marketing Small Business, Networking Offline, Small Business Success Tips
Whether your business is online or brick-and-mortar, you should invest your marketing dollars in several key places. After all, you’ll want to focus your time and money where it’s most beneficial. So let’s look at the top marketing strategies you could use now....
by Heidi Richards Mooney | Branding, Marketing Small Business, Media, Offiline Marketing Tips, Small Business Success Tips
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
by Heidi Richards Mooney | Advertising Offline, Business Success, Marketing Small Business, Media, Offiline Marketing Tips, Publicity
What media outlet is on your “Big Hairy Goals” list? CNN?...
by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
Have you ever searched for a specific local business online, only to find listings on other people’s sites? It’s hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website,...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let’s take a look at the five most...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
At the beginning of every school year, students from kindergarten through college spend the first few weeks of school getting adjusted and finding the right classes. Key in that process is the placement test. Teachers evaluate their pupils for reading, math level, and...
by Heidi Richards Mooney | Branding, Business Success, Indie Brand, Marketing Small Business, Retail, Small Business Success Tips
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips, Target Marketing
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things...
by Heidi Richards Mooney | Branding, Featured, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
