by Heidi Richards Mooney | Marketing Small Business, Starting a Small Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
by Guest Writer | Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Business Success, Market Research, Marketing Small Business, Marketing Tips
Increasing survey respondent satisfaction is crucial for obtaining accurate and valuable data. Identify the most critical aspects of your research objectives and focus on asking questions that directly address these areas. Limit the number of rating questions to those...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Referrals and Testimonials, Testimonials, Word of Mouth
Integrating testimonials into your marketing strategies can significantly boost your credibility, build trust with potential customers, and increase conversions. Here’s a step-by-step guide on how to effectively use testimonials in your marketing efforts:...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
Increasing sales by marketing your competitive edge involves effectively communicating what sets your business apart from competitors and why customers should choose you. Here are steps to help you market your competitive edge and boost sales: Identify Your...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Small Business Success Tips
Building business credit is essential for entrepreneurs looking to establish their business’s financial reputation and separate it from personal credit. building business credit is a strategic and long-term investment that can significantly impact your...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
Using signage to educate your customers about your products and services is an effective way to provide information, build trust, and enhance the overall shopping experience. Here are some tips on how to use signage effectively for this purpose: Clear and Concise...
by Heidi Richards Mooney | Branding, Marketing Small Business, Marketing Tips, Small Business Success Tips
Marketing and branding are two distinct but interconnected concepts in business, each serving a unique purpose in building and promoting a company’s image and products or services. Marketing: Marketing refers to the activities and strategies a company employs to...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Testimonials
Testimonials can be powerful tools for building credibility and rapport for your business. They provide social proof and authentic feedback from satisfied customers or clients, helping to establish trust and confidence in your products or services. Here’s how...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Online Marketing, Relationship Marketing, Small Business Success Tips
Social media can play a significant role in increasing customer engagement with your business. It provides a direct and interactive platform to connect with your audience, build relationships, and promote your products or services. Social media is a two-way...
