by Heidi Richards Mooney | Client Attraction, Marketing Small Business
How Small Business Owners Build Their First (and Next) Customer Base For every small business owner, freelancer, or creative entrepreneur, one question echoes louder than any marketing mantra: Where do I find clients? Whether you’re launching a coaching...
by Heidi Richards Mooney | Articles, Cross Promotions, Marketing Small Business, Marketing Tips
If you’ve ever thought, “I should market more, but I just don’t have the time (or energy),” then this guide is for you. Let’s face it—marketing can feel like a full-time job in itself. From creating content to managing social media to launching email campaigns, it’s...
by Heidi Richards Mooney | Marketing Small Business, Relationship Marketing
We live in a time where the options for promoting your business are endless and sometimes overwhelming. The truth? You don’t have to do it all. You just have to do what works for you. As a multi-business entrepreneur, I’ve learned that sustainable growth comes not...
by Heidi Richards Mooney | Articles, Branding, Marketing Small Business, Niche Marketing
Why Being Selective Is Smart Business “Marketing to everyone is marketing to no one.” — Meredith Hill In a world overflowing with choices and noise, the most successful small businesses aren’t trying to win every customer—they’re building meaningful connections with...
by Heidi Richards Mooney | Articles, Marketing Small Business, Marketing Tips
Marketing is more than just selling—it’s about creating connections, building trust, and driving engagement. Whether you’re a business owner, entrepreneur, or marketing enthusiast, staying ahead of the latest strategies can mean the difference between growth and...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Small Business Profitability
Why Metrics Matter More Than Ever In the ever-evolving world of small business marketing, it’s easy to get caught up in the day-to-day hustle—posting to social media, sending emails, running ads—and forget to measure what’s working (and what’s not). While most...
by Heidi Richards Mooney | Articles, Business Success, Market Research, Marketing Small Business, Marketing Tips, Small Business Success Tips
Creating a product or service can be exciting. You’re full of ideas and inspiration, ready to bring something new and valuable to your audience. But before you dive into the creative process, there’s a crucial step that too many entrepreneurs skip: offer...
by Heidi Richards Mooney | Articles, Marketing Small Business, Marketing Tips, Small Business Success Tips
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
by Heidi Richards Mooney | Articles, Marketing Small Business, Marketing Tips
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
