by Heidi Richards Mooney | Articles, Featured, Marketing Small Business, Online Marketing
(And How Businesses Can Keep Up) “People don’t buy products anymore—they buy stories, values, and experiences that help define who they are.” By Heidi Richards Mooney For decades, businesses relied on tradition to build customer loyalty. Family...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business
When many business owners hear the word “scarcity,” they immediately think of pushy sales tactics, countdown timers, and exaggerated claims like “Only 2 left!” flashing across a website. Unfortunately, some marketers have abused the concept,...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips
As a new business owner, establishing trust and credibility is essential for attracting customers and building a strong foundation for long-term success. Without an established track record, gaining the confidence of your audience can be challenging, but it’s crucial...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips
Why Earning Attention Matters More Than Ever Not long ago, businesses competed primarily on products, pricing, and location. Today, they compete for something far more valuable: Attention. Every day, consumers scroll through hundreds of social media posts, receive...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips
The Most Powerful Sales Force You Are Not Using Every business owner knows the feeling. You have poured your heart into delivering an exceptional product or service. Your customers are delighted. They tell you personally how much they love what you do. And then —...
by Heidi Richards Mooney | Articles, Marketing Small Business, Small Business Profitability, Small Business Success Tips
(And Why “More” Isn’t the Strategy Anymore) Small business owners aren’t spending less on marketing in 2026—they’re spending more intentionally. After years of chasing algorithms, testing every new platform, and burning money on tactics that didn’t compound, a clear...
by Heidi Richards Mooney | Articles, Marketing Small Business, Marketing Tips
Most small businesses think marketing is about promotion—more posts, better ads, bigger budgets. But the brands that win year after year aren’t louder.They’re memorable. Starbucks didn’t create Red Cup Day to give away plastic cups. They created it to signal...
by Heidi Richards Mooney | Articles, Marketing Small Business, Small Business Success Tips
If you’re looking for a fresh way to grow your audience, deepen relationships, and collaborate with other women in business… Mystery Box Marketing might be your new favorite strategy. This approach blends curiosity, surprise, and community—three things that naturally...
by Heidi Richards Mooney | Client Attraction, Marketing Small Business
How Small Business Owners Build Their First (and Next) Customer Base For every small business owner, freelancer, or creative entrepreneur, one question echoes louder than any marketing mantra: Where do I find clients? Whether you’re launching a coaching...
by Heidi Richards Mooney | Articles, Cross Promotions, Marketing Small Business, Marketing Tips
If you’ve ever thought, “I should market more, but I just don’t have the time (or energy),” then this guide is for you. Let’s face it—marketing can feel like a full-time job in itself. From creating content to managing social media to launching email campaigns, it’s...
