by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Small Business Success Tips
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
by Heidi Richards Mooney | Business Success, Holiday Marketing Ideas, Marketing Small Business, Marketing Tips, Sales, Small Business Profitability, Small Business Success Tips
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Sales
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Sales
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
by Heidi Richards Mooney | Lead Generation, Marketing Small Business
In the competitive world of sales, the difference between a lead and a conversion often hinges on the effectiveness of follow-up strategies. Mastering the art of lead follow-up can transform potential customers into loyal clients. Here’s how to do it right. 1....
by Heidi Richards Mooney | Marketing Small Business, Starting a Small Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
by Guest Writer | Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
by Heidi Richards Mooney | Business Success, Market Research, Marketing Small Business, Marketing Tips
Increasing survey respondent satisfaction is crucial for obtaining accurate and valuable data. Identify the most critical aspects of your research objectives and focus on asking questions that directly address these areas. Limit the number of rating questions to those...
