by Heidi Richards Mooney | Articles, Business Success, Copywriting, Relationship Marketing, Small Business Success Tips
Understanding what business owners and entrepreneurs need is crucial for growth and success. Our survey, “What Do You Want for Your Business?” is designed to delve into the core aspirations, challenges, and goals that drive your business decisions. Whether...
by Heidi Richards Mooney | Articles, Copywriting, Email Marketing, Marketing Tips, Relationship Marketing
“WIIFM” stands for “What’s In It For Me?” This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing “WIFFM”...
by Heidi Richards Mooney | Articles, Branding, Copywriting, Marketing Small Business, Relationship Marketing, Small Business Success Tips
Did you know that storytelling can help unite your brand with your audience and bring newperspective to an audience that has likely seen it all? The first thing to do is to take a step back and analyze your business so that you could begin to identify a storytelling...
by Heidi Richards Mooney | Articles, Business Success, Copywriting, Marketing Small Business, Marketing Tips, Small Business Success Tips
“A testimonial is an excellent and inexpensive way to get an endorsement from a satisfied client or customer.” Whenever someone says something nice about my company (or me) in print, on the phone or in person, I say “thank you” and then follow it with “may I quote...
by Heidi Richards Mooney | Articles, Business Success, Copywriting, Marketing Small Business, Marketing Tips, Sales
Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or...
