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Is Sponsorship a SMART Idea For Your Small Business

Is Sponsorship a SMART Idea For Your Small Business

by Heidi Richards Mooney | Business Success, Cause Related Marketing, Offiline Marketing Tips

In today’s economy it is imperative that you think “SMART” when it comes to spending money to promote your business. By Smart I mean – Strategic, Methodical, Authentic, Realistic, and Targeted. Strategic marketing can take many forms. For...
Taking care of Business AND Giving Back

Taking care of Business AND Giving Back

by Heidi Richards Mooney | Business Success, Cause Related Marketing, Offiline Marketing Tips

How Cause-related marketing can grow your company and do good. According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses has been steadily rising over the years. The potential benefits of cause marketing for nonprofit...

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