by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips, Target Marketing
The stronger your niche, the more successful you will be. Heidi Richards Mooney You’ve probably heard it before, but it’s worth repeating. If you don’t have a niche for the product or service you offer, it will be much more difficult to gain momentum and be...
by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do...
by Heidi Richards Mooney | Branding, Business Success, Marketing Tips
Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry....
by Heidi Richards Mooney | Branding, Business Success, Marketing Small Business, Marketing Tips
Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name....
by Heidi Richards Mooney | Branding, Business Success, Featured, Marketing Small Business
If so, what is it and how effective has it been for you? First of all, maybe you’d like to know what I mean by “Closing Statement.” And no, I don’t mean …. “goodbye.” Sometimes called your USP or unique selling proposition, I...