by Heidi Richards Mooney | Articles, Branding, Marketing Small Business, Niche Marketing
Why Being Selective Is Smart Business “Marketing to everyone is marketing to no one.” — Meredith Hill In a world overflowing with choices and noise, the most successful small businesses aren’t trying to win every customer—they’re building meaningful connections with...
by Heidi Richards Mooney | Articles, Branding, Marketing Small Business, Marketing Tips, Small Business Success Tips
Marketing and branding are two distinct but interconnected concepts in business, each serving a unique purpose in building and promoting a company’s image and products or services. Marketing: Marketing refers to the activities and strategies a company employs to...
by Guest Writer | Articles, Branding, Marketing Small Business, Priority Publishing
By Wayne Reuvers, Chief Strategy Officer LiveRetail Since time immemorial the all-important first rule of retail has been location, location, location, but the rulebook is being rewritten for our digital world. In today’s era of hyper-targeted, ultra-localized digital...
by Heidi Richards Mooney | Articles, Branding, Copywriting, Marketing Small Business, Relationship Marketing, Small Business Success Tips
Did you know that storytelling can help unite your brand with your audience and bring newperspective to an audience that has likely seen it all? The first thing to do is to take a step back and analyze your business so that you could begin to identify a storytelling...
by Heidi Richards Mooney | Articles, Branding, Marketing Small Business, Marketing Tips, Media, Small Business Success Tips
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
by Heidi Richards Mooney | Articles, Branding, Marketing Small Business, Marketing Tips, Small Business Success Tips
An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new...
by Heidi Richards Mooney | Articles, Branding, Business Success, Indie Brand, Marketing Small Business, Retail, Small Business Success Tips
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
by Heidi Richards Mooney | Articles, Branding, Featured, Marketing Small Business, Marketing Tips, Small Business Success Tips
As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
by Heidi Richards Mooney | Articles, Branding, Business Success, Marketing Small Business, Marketing Tips, Small Business Success Tips
If you aren’t currently tailoring your marketing efforts with Generation Z in mind you are making a mistake. As of 2020 Generation Z now makes up half of the consumer base in the global market. Trends point to a younger generation that is more ambitious and...
by Heidi Richards Mooney | Articles, Branding, Business Success, Marketing Small Business, Marketing Tips
Branding done right can require intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note...
