by Heidi Richards Mooney | Articles, Business Success, Holiday Marketing Ideas, Marketing Small Business, Marketing Tips, Sales, Small Business Profitability, Small Business Success Tips
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Sales
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips, Sales
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
by Heidi Richards Mooney | Articles, Lead Generation, Marketing Small Business
In the competitive world of sales, the difference between a lead and a conversion often hinges on the effectiveness of follow-up strategies. Mastering the art of lead follow-up can transform potential customers into loyal clients. Here’s how to do it right. 1....
by Heidi Richards Mooney | Articles, Business Success, Marketing Tips
Want to make the varsity football squad, get an “A” in biology, or finally date the head cheerleader? Nothing is going to happen until you set a goal and work at it. And while January may be the prime season for goal- and resolution-setting, no time is better than...
by Heidi Richards Mooney | Articles, Marketing Small Business, Starting a Small Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
by Heidi Richards Mooney | Articles, Business Success, Featured, Money, Profitability
Understanding and managing your finances is crucial for building a secure future, but how confident are you in your financial knowledge and habits? Being financially savvy isn’t just about earning money—it’s about making informed decisions that help you...
by Heidi Richards Mooney | Articles, Business Success, Copywriting, Relationship Marketing, Small Business Success Tips
Understanding what business owners and entrepreneurs need is crucial for growth and success. Our survey, “What Do You Want for Your Business?” is designed to delve into the core aspirations, challenges, and goals that drive your business decisions. Whether...
by Heidi Richards Mooney | Articles, Copywriting, Email Marketing, Marketing Tips, Relationship Marketing
“WIIFM” stands for “What’s In It For Me?” This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing “WIFFM”...
by Guest Writer | Articles, Business Success, Marketing Small Business, Media, Publicity, Relationship Marketing, Small Business Success Tips
By Debbie Silverman, – Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the...
