by Heidi Richards Mooney | Direct Mail, Email Marketing, Marketing Small Business, Small Business Success Tips
It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of...
by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Tips, Media
What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter...
by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Direct Mail, Marketing Small Business
“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can...
by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Tips
People still use catalogs to purchase gift items – except now they do it differently. While direct mail catalogs are still one of the oldest forms of offline marketing for small and big businesses alike and some say they have seen a significant downturn, some...
by Heidi Richards Mooney | Business Success, Direct Mail, Follow Up, Marketing Small Business, Referrals and Testimonials, Relationship Marketing
“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and...
by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Cross Promotions, Direct Mail, Marketing Tips, Offline Marketing Information
In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…....
by Heidi Richards Mooney | Advertising Offline, Business Success, Direct Mail
So you want to start a direct mail campaign for 2012, but you aren’t sure where to begin or what type of offline marketing campaign to run? Before you do, you should know your options. Here are Eleven time-tested offline marketing direct-mail options for you to...
by Heidi Richards Mooney | Business Success, Direct Mail, Featured, Marketing Small Business
With the New Year in full swing, its time to think about how you currently market and promote your small business offline (and online) to your customers and the community. If you are not doing these 12 things yet, now is a good time to “test them.” If you...
by Heidi Richards Mooney | Business Success, Direct Mail, Marketing Small Business, Marketing Tips
According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, gift cards are high on their shopping list. In fact, according to that survey, shoppers are expected to spend an average of $155.43 on gift cards for 2011 which...
by Heidi Richards Mooney | Advertising Offline, Business Success, Direct Mail
“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney Did you...
