by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Direct Mail, Marketing Small Business
“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can...
by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Cross Promotions, Direct Mail, Marketing Tips, Offline Marketing Information
In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…....
by Heidi Richards Mooney | Advertising Offline, Business Success, Classified Advertising, Marketing Tips
How to Use CLASSIFIED Advertising to Sell Your Products and Services The internet may be the dominant advertising medium these days, but newspaper and magazine classified advertising is still a very powerful advertising medium that can reap big rewards. Classified ads...
