by Heidi Richards Mooney | Advertising Offline, Articles, Marketing Small Business, Marketing Tips, Offline Marketing 101
This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Small Business, Marketing Tips, Media, Publicity
What media outlet is on your “Big Hairy Goals” list? CNN?...
by Heidi Richards Mooney | Articles, Direct Mail, Email Marketing, Marketing Small Business, Small Business Success Tips
It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Tips
Most businesses now use the internet for promoting their products and services, but the volume of traffic on the web can sometimes cause your marketing schemes to be buried under the pile of all that information. The best way to recover from this downfall is to apply...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Tips, Media, Publicity
When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. With PR, you are dependent on others for...
by Heidi Richards Mooney | Articles, Business Success, Direct Mail, Marketing Tips, Media
What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Cross Promotions, Marketing Tips, Networking Offline
Looking for inexpensive, effective and even tried-and-true ideas to market your small business. Check out these six ideas that may surprise you with the results! The best part? These offline advertising and marketing ideas won’t break the bank in the process. #1...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Small Business, Marketing Tips
Tired of spending all your money on advertising and marketing that just doesn’t work? Here are 10 cheap offline marketing ideas to grow your small business without breaking the bank! 1) Market to Former Customers and Clients. It costs less than marketing to new...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Small Business, Marketing Tips, Offline Marketing 101
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some...
by Heidi Richards Mooney | Advertising Offline, Articles, Business Success, Marketing Tips, Networking Offline, Offline Marketing 101
Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services. In marketing, the experts agree: “Celebrity sells”. There are a number of reasons for...
