by Heidi Richards Mooney | Articles, Business Success, Marketing Small Business, Marketing Tips
The Most Powerful Sales Force You Are Not Using Every business owner knows the feeling. You have poured your heart into delivering an exceptional product or service. Your customers are delighted. They tell you personally how much they love what you do. And then —...
by Heidi Richards Mooney | Articles, Business Success, Publicity, Small Business Success Tips
The “give it away → build reliance → monetize” model isn’t new — in fact, it’s one of the most proven business strategies of the modern economy. Companies offer something valuable for free or at low cost, allow users to build habits and dependence around it, and then...
by Heidi Richards Mooney | Articles, Marketing Small Business, Small Business Profitability, Small Business Success Tips
(And Why “More” Isn’t the Strategy Anymore) Small business owners aren’t spending less on marketing in 2026—they’re spending more intentionally. After years of chasing algorithms, testing every new platform, and burning money on tactics that didn’t compound, a clear...
by Heidi Richards Mooney | Articles, Marketing Small Business, Marketing Tips
Most small businesses think marketing is about promotion—more posts, better ads, bigger budgets. But the brands that win year after year aren’t louder.They’re memorable. Starbucks didn’t create Red Cup Day to give away plastic cups. They created it to signal...
by Heidi Richards Mooney | Articles, Marketing Small Business, Small Business Success Tips
If you’re looking for a fresh way to grow your audience, deepen relationships, and collaborate with other women in business… Mystery Box Marketing might be your new favorite strategy. This approach blends curiosity, surprise, and community—three things that naturally...
