by Heidi Richards Mooney | Marketing Small Business, Marketing Tips, Small Business Success Tips
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
by Heidi Richards Mooney | Marketing Small Business, Marketing Tips
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
by Heidi Richards Mooney | Business Success, Holiday Marketing Ideas, Marketing Small Business, Marketing Tips, Sales, Small Business Profitability, Small Business Success Tips
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether...
by Heidi Richards Mooney | Business Success, Marketing Small Business, Marketing Tips, Sales
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
