by Heidi Richards Mooney | Advertising Offline, Classified Advertising, Offiline Marketing Tips
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens–no, hundreds–of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a...
by Heidi Richards Mooney | Media, Offiline Marketing Tips, Publicity
Do you promote your business via press releases that you submit on the web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as...
by Heidi Richards Mooney | Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
Create a Study Group According to those who have been there before, the key to success in law or business school is getting in with the right study group. These partners not only give you buddies to study with, they keep you accountable and on-task. If you let...
by Heidi Richards Mooney | Copywriting, Marketing Small Business, Offiline Marketing Tips, Small Business Success Tips
“A testimonial is an excellent and inexpensive way to get an endorsement from a satisfied client or customer.” Whenever someone says something nice about my company (or me) in print, on the phone or in person, I say “thank you” and then follow it with “may I quote...
by Heidi Richards Mooney | Follow Up, Media, Offiline Marketing Tips, Publicity
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
