"Staying in touch"Staying in touch with your clients and customers should be an integral part of your marketing plan. In fact, it should be one most important activities that you do. In fact, there are several ways you can touch your customers from phone calls, to emails to snail mail campaigns.

Here are the ways we stay in touch with our retail floral customers:

1. We use postcards for those we have not heard from in 6 months or more.

2. We call those we have not heard from in a year.

3. We send bi weekly emails with specials.

4. We have a quarterly newsletter – Ramblin’ Rose which we send with specials, tips, flowers trivia and more.

5. And we send flowers to those customers who are the most frequent purchasers.

6. We also have a “weekly drawing” of our customer database and send them flowers to say HI.

7. Once a year we send a holiday CD filled with our specials (late November).

8. And I randomly go through our list and send thank you notes for our customers’ business once a month.

Here’s what we do to stay in touch with the members of the Women’s eCommerce Association:

1. We host monthly events which are both educational, informational events that our members attend. At the same time, have the opportunity to stick around after the sessions and chat among themselves and very often with the guests we invite to share their success stories.

2. We publish and distribute a bi-weekly ezine called eMonday News.


3. We also publish a digital magazine ~ WE Magazine for Women – for the Total Woman – filled with excellent articles about wealth, travel, business, women, balance and relationships… and much more.

4. We have a network on LinkedIn that we just started where our members can post questions, answer questions, share expertise, and get to know one another.

5. We also host bi-annual summits on a variety of topics which is a great way to reach out to our members – the most recent was “How to Grow a Million Dollar Business” Summit.

How do you stay in touch? Feel free to leave your comments and share your story.