A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Four Important Actions an Indie Brand Can Take To Develop a Retail Ready Product
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
Recognizing Your Target Market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things...
8 Effective Ways to Market Your Business Online Without Spending Money
As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
6 Signs A Scarcity Mindset Is Holding Your Business Hostage
Jenna was a life coach who wanted to help women. But she hadn’t narrowed down who she wanted to help so her marketing and website were bland. She thought that simply helping all women would be enough to attract the clients she wanted. As a result, she struggled to...
Ten Things You Want to Know about Your Competition
While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. Identify your competitors - The first and most important aspect of checking out...
Business Coach or Consultant…Which One Suits Your Business Style and Needs?
Did you know, there are scores of independent business owners who do not know the difference between what a business coach can do for them, as opposed to exactly what a business consultant is prepared to do for them? Unfortunately, because of this, it results in these...
How Taking Small Actions Can Build Your Confidence and Your Business
Building your business requires action; success is not something that can appear out of thin air or be granted by a magic genie. As the old saying goes, “Slow and steady wins the race,” but sometimes you’re simply overwhelmed by the list of things to do that waits for...
Marketing – Snail Mail Vs E-mail
It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of...
6 Attention-Grabbing Ways to Start Meetings and Presentations
In “Unlock Inner Genius,” Catherine Mattiske, a global business educator and author/creator, introduces the concept of Inner Genius Archetypes — a set of 12 learning and communication profiles everyone fits into — and provides tips on how to instantly appeal to,...
Apply Online for a Low Interest Business Credit Card
Business credit cards are the trend in many small business enterprises worldwide. You can easily apply online for a low interest business credit card at the convenience of your own home or business, without resorting to visiting different financial institutions on...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner