A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
The “Free → Monetize” Model: How Big Brands Built Trust First
The “give it away → build reliance → monetize” model isn’t new — in fact, it’s one of the most proven business strategies of the modern economy. Companies offer something valuable for free or at low cost, allow users to build habits and dependence around it, and then...
Where Small Business Owners Will Spend Their Marketing Dollars in 2026
(And Why “More” Isn’t the Strategy Anymore) Small business owners aren’t spending less on marketing in 2026—they’re spending more intentionally. After years of chasing algorithms, testing every new platform, and burning money on tactics that didn’t compound, a clear...
The Marketing Power of a Moment: Why Small Businesses Win When They Build Traditions
Most small businesses think marketing is about promotion—more posts, better ads, bigger budgets. But the brands that win year after year aren’t louder.They’re memorable. Starbucks didn’t create Red Cup Day to give away plastic cups. They created it to signal...
Mystery Box Marketing: A Fun, High-Impact Strategy for Female Entrepreneurs
If you’re looking for a fresh way to grow your audience, deepen relationships, and collaborate with other women in business… Mystery Box Marketing might be your new favorite strategy. This approach blends curiosity, surprise, and community—three things that naturally...
Finding Clients Isn’t Magic—It’s Momentum
How Small Business Owners Build Their First (and Next) Customer Base For every small business owner, freelancer, or creative entrepreneur, one question echoes louder than any marketing mantra: Where do I find clients? Whether you're launching a coaching practice, a...
The Lazy Marketer’s Guide to Cross Promotions: Simple Strategies to Grow Without the Grind
If you’ve ever thought, “I should market more, but I just don’t have the time (or energy),” then this guide is for you. Let’s face it—marketing can feel like a full-time job in itself. From creating content to managing social media to launching email campaigns, it’s...
How Do You Promote Your Business? Finding What Works For You
We live in a time where the options for promoting your business are endless and sometimes overwhelming. The truth? You don’t have to do it all. You just have to do what works for you. As a multi-business entrepreneur, I’ve learned that sustainable growth comes not...
Not Everyone Is Your Customer—And That’s Your Superpower
Why Being Selective Is Smart Business “Marketing to everyone is marketing to no one.” — Meredith Hill In a world overflowing with choices and noise, the most successful small businesses aren’t trying to win every customer—they’re building meaningful connections with...
How Well Do You Understand Marketing? Take the Quiz
Marketing is more than just selling—it’s about creating connections, building trust, and driving engagement. Whether you’re a business owner, entrepreneur, or marketing enthusiast, staying ahead of the latest strategies can mean the difference between growth and...
Hiring Employees vs. Independent Contractors: Weighing the Financial Benefits and Drawbacks
The Hiring Crossroads As your business grows, one of the most critical decisions you’ll face is how to expand your workforce. Should you bring on full-time employees or hire independent contractors? The answer isn't always clear-cut. Each path comes with its own set...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner