A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Finding Clients Isn’t Magic—It’s Momentum
How Small Business Owners Build Their First (and Next) Customer Base For every small business owner, freelancer, or creative entrepreneur, one question echoes louder than any marketing mantra: Where do I find clients? Whether you're launching a coaching practice, a...
The Lazy Marketer’s Guide to Cross Promotions: Simple Strategies to Grow Without the Grind
If you’ve ever thought, “I should market more, but I just don’t have the time (or energy),” then this guide is for you. Let’s face it—marketing can feel like a full-time job in itself. From creating content to managing social media to launching email campaigns, it’s...
How Do You Promote Your Business? Finding What Works For You
We live in a time where the options for promoting your business are endless and sometimes overwhelming. The truth? You don’t have to do it all. You just have to do what works for you. As a multi-business entrepreneur, I’ve learned that sustainable growth comes not...
Not Everyone Is Your Customer—And That’s Your Superpower
Why Being Selective Is Smart Business “Marketing to everyone is marketing to no one.” — Meredith Hill In a world overflowing with choices and noise, the most successful small businesses aren’t trying to win every customer—they’re building meaningful connections with...
How Well Do You Understand Marketing? Take the Quiz
Marketing is more than just selling—it’s about creating connections, building trust, and driving engagement. Whether you’re a business owner, entrepreneur, or marketing enthusiast, staying ahead of the latest strategies can mean the difference between growth and...
Hiring Employees vs. Independent Contractors: Weighing the Financial Benefits and Drawbacks
The Hiring Crossroads As your business grows, one of the most critical decisions you’ll face is how to expand your workforce. Should you bring on full-time employees or hire independent contractors? The answer isn't always clear-cut. Each path comes with its own set...
5 Ways to Create In-Store Experiences That Keep Customers Coming Back
n the age of online shopping, brick-and-mortar stores must offer more than just products—they need to deliver memorable experiences. Creating a positive in-store experience can set your retail business apart and turn one-time shoppers into loyal brand advocates....
15 Metrics Every Marketer Should Know — And How to Use Them Effectively
Why Metrics Matter More Than Ever In the ever-evolving world of small business marketing, it’s easy to get caught up in the day-to-day hustle—posting to social media, sending emails, running ads—and forget to measure what’s working (and what’s not). While most...
How to Validate an Offer Before Creating It
Creating a product or service can be exciting. You’re full of ideas and inspiration, ready to bring something new and valuable to your audience. But before you dive into the creative process, there's a crucial step that too many entrepreneurs skip: offer validation....
The Greatest Marketing Comebacks of All Time
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner