A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Why Every Offline Business Needs a Website
Have you ever searched for a specific local business online, only to find listings on other people’s sites? It's hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website, businesses have...
Common Mistakes that Stifle Entrepreneurial Success
Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let’s take a look at the five most...
Take Placement Tests – Business Lessons Learned Preparing for School
At the beginning of every school year, students from kindergarten through college spend the first few weeks of school getting adjusted and finding the right classes. Key in that process is the placement test. Teachers evaluate their pupils for reading, math level, and...
Four Important Actions an Indie Brand Can Take To Develop a Retail Ready Product
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
Recognizing Your Target Market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things...
8 Effective Ways to Market Your Business Online Without Spending Money
As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
6 Signs A Scarcity Mindset Is Holding Your Business Hostage
Jenna was a life coach who wanted to help women. But she hadn’t narrowed down who she wanted to help so her marketing and website were bland. She thought that simply helping all women would be enough to attract the clients she wanted. As a result, she struggled to...
Ten Things You Want to Know about Your Competition
While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. Identify your competitors - The first and most important aspect of checking out...
Business Coach or Consultant…Which One Suits Your Business Style and Needs?
Did you know, there are scores of independent business owners who do not know the difference between what a business coach can do for them, as opposed to exactly what a business consultant is prepared to do for them? Unfortunately, because of this, it results in these...
How Taking Small Actions Can Build Your Confidence and Your Business
Building your business requires action; success is not something that can appear out of thin air or be granted by a magic genie. As the old saying goes, “Slow and steady wins the race,” but sometimes you’re simply overwhelmed by the list of things to do that waits for...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner