A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Marketing Strategies You Should Be Investing In Right Now
Whether your business is online or brick-and-mortar, you should invest your marketing dollars in several key places. After all, you’ll want to focus your time and money where it’s most beneficial. So let’s look at the top marketing strategies you could use now....
Does Your Brand Live Up to Expectations?
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out...
Start Small, Aim Big
What media outlet is on your “Big Hairy Goals” list? CNN?...
Read These 5 Tips before You Try to Make Your Own Logo
An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new...
Why Every Offline Business Needs a Website
Have you ever searched for a specific local business online, only to find listings on other people’s sites? It's hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website, businesses have...
Common Mistakes that Stifle Entrepreneurial Success
Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let’s take a look at the five most...
Take Placement Tests – Business Lessons Learned Preparing for School
At the beginning of every school year, students from kindergarten through college spend the first few weeks of school getting adjusted and finding the right classes. Key in that process is the placement test. Teachers evaluate their pupils for reading, math level, and...
Four Important Actions an Indie Brand Can Take To Develop a Retail Ready Product
Building a beauty brand takes bandwidth, wearing many hats, and lots of decisions. Novi Connect is an innovative, data-driven technology solution to consumer product development. Novi empowers brands with the data, tools, and education they need to build the clean and...
Recognizing Your Target Market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things...
8 Effective Ways to Market Your Business Online Without Spending Money
As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner