A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Offline
Why did you start your business?
When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.”“I just want to be home with my kids.”“This dead-end job is going nowhere.”“I’m tired of working crazy hours and holidays.”“I know I’m worth more...
The Power of P.S.
Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or...
Small Business Outsourcing: And Why You Should Consider it – or Not
Outsourcing is a normal part of today’s modern economy. Companies and organizations hire services of other companies to do specific works. Not just that, there are a lot of books, articles, literatures and seminars with outsourcing as the topic. Outsourcing garners...
Your Brand, Your Image – How to Create it
Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There is a crucial moment in every marketing...
HOW TO WREAK HAVOC ON YOUR FINANCIAL FUTURE WITH NEGATIVE SELF-TALK
“I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative...
3 SMART BUSINESS INVESTMENTS YOU’RE PROBABLY NOT MAKING
I get it. You’re a solo-preneur. You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to...
End of Year Marketing Planning
The holiday season countdown has begun which means customers and large and small business owners are getting ready for the end of the year. That does not mean you can relax your offline or online marketing efforts, yet. In fact, there is still time to reach out and...
Seven Marketing Tips of Highly Successful Marketers
Seven Marketing Tips Successful Marketers Use to Grow their Business Offline Don’t lower your price and expect to sell more! Today its not about volumn sales (unless you are Walmart or Costco). Think about it. Would a dentist lower his price to get more clients? Or a...
Out of Sight But Not Out of Mind
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter - the...
Give Your Branding a Lift with a Memorable Slogan
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand "promise." Think Nike's "Just Do it" or Eden Florist's "When...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner