A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
Why Scarcity Actually Builds Trust (And How to Use It Authentically)
When many business owners hear the word "scarcity," they immediately think of pushy sales tactics, countdown timers, and exaggerated claims like "Only 2 left!" flashing across a website. Unfortunately, some marketers have abused the concept, giving scarcity a bad...
How to Establish Trust and Credibility as a New Business Owner
As a new business owner, establishing trust and credibility is essential for attracting customers and building a strong foundation for long-term success. Without an established track record, gaining the confidence of your audience can be challenging, but it’s crucial...
Attention is the Biggest Commodity in Today’s Business World
Why Earning Attention Matters More Than Ever Not long ago, businesses competed primarily on products, pricing, and location. Today, they compete for something far more valuable: Attention. Every day, consumers scroll through hundreds of social media posts, receive...
How to Turn Your Happy Customers Into Your Best Salespeople
The Most Powerful Sales Force You Are Not Using Every business owner knows the feeling. You have poured your heart into delivering an exceptional product or service. Your customers are delighted. They tell you personally how much they love what you do. And then —...
The “Free → Monetize” Model: How Big Brands Built Trust First
The “give it away → build reliance → monetize” model isn’t new — in fact, it’s one of the most proven business strategies of the modern economy. Companies offer something valuable for free or at low cost, allow users to build habits and dependence around it, and then...
Where Small Business Owners Will Spend Their Marketing Dollars in 2026
(And Why “More” Isn’t the Strategy Anymore) Small business owners aren’t spending less on marketing in 2026—they’re spending more intentionally. After years of chasing algorithms, testing every new platform, and burning money on tactics that didn’t compound, a clear...
The Marketing Power of a Moment: Why Small Businesses Win When They Build Traditions
Most small businesses think marketing is about promotion—more posts, better ads, bigger budgets. But the brands that win year after year aren’t louder.They’re memorable. Starbucks didn’t create Red Cup Day to give away plastic cups. They created it to signal...
Mystery Box Marketing: A Fun, High-Impact Strategy for Female Entrepreneurs
If you’re looking for a fresh way to grow your audience, deepen relationships, and collaborate with other women in business… Mystery Box Marketing might be your new favorite strategy. This approach blends curiosity, surprise, and community—three things that naturally...
Finding Clients Isn’t Magic—It’s Momentum
How Small Business Owners Build Their First (and Next) Customer Base For every small business owner, freelancer, or creative entrepreneur, one question echoes louder than any marketing mantra: Where do I find clients? Whether you're launching a coaching practice, a...
The Lazy Marketer’s Guide to Cross Promotions: Simple Strategies to Grow Without the Grind
If you’ve ever thought, “I should market more, but I just don’t have the time (or energy),” then this guide is for you. Let’s face it—marketing can feel like a full-time job in itself. From creating content to managing social media to launching email campaigns, it’s...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner