A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Offline
3 Elements to a Deal-Sealing Classified ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens--no, hundreds--of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage...
How to Create a Press Kit that Attracts Positive Media Attention
Do you promote your business via press releases that you submit on the web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as...
Lessons Learned from Going to School – Create a Study Group
Create a Study Group According to those who have been there before, the key to success in law or business school is getting in with the right study group. These partners not only give you buddies to study with, they keep you accountable and on-task. If you let...
Testimonials ~ The Sweet Sound of Success
“A testimonial is an excellent and inexpensive way to get an endorsement from a satisfied client or customer.” Whenever someone says something nice about my company (or me) in print, on the phone or in person, I say “thank you” and then follow it with “may I quote...
5 Tips to Create a Media Frenzy
“Life is like a game of cards. The hand that is dealt you represents determinism; the way you play it is free will.” Jawaharlal Nehru, First Prime Minister of India Create a PR file. When you get an idea for a good Media campaign write it down or cut it out...
Public Relations versus Advertising -Why PR is Different
When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. With PR, you are dependent on others for...
Logo Symbolism – The Meaning of Design
When planning the things I’d like to write about on Success and Then Some, I came across a conversation with one of our newsletter readers, Linda Franks in which she asked me the meaning of my logo for Speaking with Spirit. It reminded me how important our beginnings...
Got a Niche? You Gotta Find it, Before You can Scratch it!
The stronger your niche, the more successful you will be. Heidi Richards Mooney You’ve probably heard it before, but it’s worth repeating. If you don’t have a niche for the product or service you offer, it will be much more difficult to gain momentum and be...
Why did you start your business?
When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.”“I just want to be home with my kids.”“This dead-end job is going nowhere.”“I’m tired of working crazy hours and holidays.”“I know I’m worth more...
The Power of P.S.
Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner