A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
The Fastest Way to Build Business Credit as a New Entrepreneur
Building business credit is essential for entrepreneurs looking to establish their business's financial reputation and separate it from personal credit. building business credit is a strategic and long-term investment that can significantly impact your business's...
Use Signage to Educate your Customers About your Products and Services
Using signage to educate your customers about your products and services is an effective way to provide information, build trust, and enhance the overall shopping experience. Here are some tips on how to use signage effectively for this purpose: Clear and Concise...
Marketing Versus Branding
Marketing and branding are two distinct but interconnected concepts in business, each serving a unique purpose in building and promoting a company's image and products or services. Marketing: Marketing refers to the activities and strategies a company employs to...
How Testimonials Can Contribute to Building Credibility and Rapport for Your Business.
Testimonials can be powerful tools for building credibility and rapport for your business. They provide social proof and authentic feedback from satisfied customers or clients, helping to establish trust and confidence in your products or services. Here's how...
Use Social Media to Create Customer Engagement Small Business
Social media can play a significant role in increasing customer engagement with your business. It provides a direct and interactive platform to connect with your audience, build relationships, and promote your products or services. Social media is a two-way...
5 Low Cost Ways to Spread the Word About Your Business
Starting up a business… or giving your old company an overhaul? Whether you’re the new kid on the block of your industry, or a business owner ready to re-emerge on the scene… you have plenty of options to get word about your business out to the masses. Before you do...
Location, Location, Branding: The Benefits of Hyper-Targeted Local Advertising
By Wayne Reuvers, Chief Strategy Officer LiveRetail Since time immemorial the all-important first rule of retail has been location, location, location, but the rulebook is being rewritten for our digital world. In today’s era of hyper-targeted, ultra-localized digital...
Know What Your Most Valuable Tasks Are
You may have heard of the 80/20 rule. AKA the Pareto Principle - simply put 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.. One way of looking at is that eighty percent of your income will be generated by twenty percent of...
The Top 3 Story-Telling Styles that Work in Marketing
Did you know that storytelling can help unite your brand with your audience and bring newperspective to an audience that has likely seen it all? The first thing to do is to take a step back and analyze your business so that you could begin to identify a storytelling...
Marketing Ideas for Spring and Summer 2023
This time of year can be a slower time for some business owners. If you have a retail store or an online merchant you may be hosting Memorial Day Sales, Fourth of July or even Labor Day Sales, and aside from those there are likely not many big holidays for you to tie...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner