A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
How to Validate an Offer Before Creating It
Creating a product or service can be exciting. You’re full of ideas and inspiration, ready to bring something new and valuable to your audience. But before you dive into the creative process, there's a crucial step that too many entrepreneurs skip: offer validation....
The Greatest Marketing Comebacks of All Time
Throughout history, many brands have faced near-collapse, only to rise again through innovative marketing, strategic shifts, and consumer-focused revivals. Below are some of the greatest marketing comebacks of all time, showcasing why these brands almost failed and...
Marketing Strategies and Hacks – A Comprehensive Guide with Examples
Marketing strategy helps organizations focus their resources effectively to increase sales and outperform competitors. Every company, regardless of size, employs some form of marketing strategy to retain existing customers, attract new ones, and maintain a strong...
How to Create a Customer Survey That Elicits the Answers You Really Need
One of the best ways to build a business is to strive for perfection in the eyes of your customer. Give customers an exceptional experience time after time and they’ll remain loyal customers. They’ll spread the word about your superior business and you’ll grow and...
Prosperity in Business: Marketing and Selling Products and Services for Chinese New Year
Chinese New Year, also known as Lunar New Year, is a time of celebration, family reunions, and cultural traditions. It presents a golden opportunity for small business owners to showcase their products and services while tapping into the festive spirit. Whether you're...
Product Pricing Guide for Small Business
Pricing your products effectively is crucial for the success of any small business. It not only impacts your profitability but also influences customer perception and market positioning. Setting the right price requires a strategic approach that considers various...
The Pros and Cons of Promoting Products and Services for Black Friday
Black Friday is a pivotal event in the retail and service industries, offering businesses a chance to attract customers with lucrative deals and promotions. However, while the event presents tremendous opportunities, it also comes with potential drawbacks. This...
The Art of Effective Lead Follow-Up: Tips for Success
In the competitive world of sales, the difference between a lead and a conversion often hinges on the effectiveness of follow-up strategies. Mastering the art of lead follow-up can transform potential customers into loyal clients. Here’s how to do it right. 1....
Its a New School Year – Time to Set Some Business Goals
Want to make the varsity football squad, get an “A” in biology, or finally date the head cheerleader? Nothing is going to happen until you set a goal and work at it. And while January may be the prime season for goal- and resolution-setting, no time is better than...
The Inspiration for Starting a Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner