A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Today!
The Inspiration for Starting a Business
Starting a business is often seen as a thrilling journey, filled with opportunities to create, innovate, and make a lasting impact. For many, the decision to become an entrepreneur is driven by a desire for independence, financial freedom, or the chance to turn a...
How Financially Savvy Are You? – Take the Quiz
Understanding and managing your finances is crucial for building a secure future, but how confident are you in your financial knowledge and habits? Being financially savvy isn't just about earning money—it's about making informed decisions that help you grow your...
What Do You Want for your business?
Understanding what business owners and entrepreneurs need is crucial for growth and success. Our survey, "What Do You Want for Your Business?" is designed to delve into the core aspirations, challenges, and goals that drive your business decisions. Whether you're...
How to Master the WIIFM
"WIIFM" stands for "What's In It For Me?" This acronym represents a fundamental question that individuals often have in their minds when they encounter content, products, or services. To master the art of addressing "WIFFM" effectively, particularly in copywriting and...
3 Timeless Truths To Raving Fans for Any Small Business
By Debbie Silverman, - Human Behavior Specialist Conversation Expert 3 Timeless Truths To Raving Fans is all about building your brand purpose solely around your customers’ needs, desires, experiences and pain points. It’s also about moving the conversation from...
The Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises." – Heidi Richards The buzzword these days is “relationship" marketing. Just what is it? And why is it important? Relationship marketing is so...
Market Research – 13 Tips to Increase Survey Respondents Satisfaction
Increasing survey respondent satisfaction is crucial for obtaining accurate and valuable data. Identify the most critical aspects of your research objectives and focus on asking questions that directly address these areas. Limit the number of rating questions to those...
How to Use Testimonials in Your Marketing Strategies
Integrating testimonials into your marketing strategies can significantly boost your credibility, build trust with potential customers, and increase conversions. Here's a step-by-step guide on how to effectively use testimonials in your marketing efforts: Collect...
Increasing Your Sales by Marketing Your Competitive Edge
Increasing sales by marketing your competitive edge involves effectively communicating what sets your business apart from competitors and why customers should choose you. Here are steps to help you market your competitive edge and boost sales: Identify Your...
The Fastest Way to Build Business Credit as a New Entrepreneur
Building business credit is essential for entrepreneurs looking to establish their business's financial reputation and separate it from personal credit. building business credit is a strategic and long-term investment that can significantly impact your business's...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner